When the COVID-19 pandemic placed a halt on physical involvement in the world of sports, tournaments, fan gatherings and marketing opportunities were crippled. This resulted in the weakening of sports teams’ revenue and fan engagement.
Polish-Estonian sports firm Zetly, with its vision to turn the physical world into one-to-one scaled virtual realities, will soon materialize a metaverse-based solution through the Sport Metaverse.
Zetly integrates physical sports into the Sport Metaverse, supported by leading experiential reality (XP) pioneer Transmira. XP is a powerful combination of augmented reality (AR) and virtual reality (VR).
Transmira’s Omniscape brings to life real-world locations within its metaverse through digital twins, allowing businesses, sponsors and fans to engage in a heightened sports experience within the Sport Metaverse.
Through Transmira’s technology, Zetly’s Sport Metaverse will contain realistic digital twins of stadiums and its surroundings. These arenas would also be avenues for fans to cheer for and interact with their favorite teams, regardless of the distance. The virtual spaces granted by the Sport Metaverse would also allow club partners to open merchandising for fans as added revenue for the clubs.
« What we are bringing to the table is the ability to create full-scale digital twins of stadiums. We will then layer in our patented virtual goods technology, which lets us link 3D objects and NFTs to special offers for merchandise in the real world. That combined with the other (partnerships) will create a full solution for stadiums,” Transmira CEO Robert Rice said.
A digital twin’s application in the real world would be, for example, a 3D copy of a house. When this is paired with Omniscape, a user’s GPS coordinates will be tracked by the app and digitize their position within the house. Omniscape, with the provided data, can create a 3D VR space where people worldwide can remotely log in and virtually enter the house as an avatar.
In order to build the Sport Metaverse, Transmira has to make room for a large amount of data for devices, users and 3D content. On top of this, the volume of instant transactions, interactions and platform monetization would generate a gargantuan amount of data.
And according to Rice, after going through numerous blockchain providers, he found that most of them are highly unsuitable for XR applications. So far, only the BSV blockchain could support Omniscape’s demands for big data, speed, and the volume of transactions.
“There’s only one blockchain that can handle this: it’s the BSV blockchain. BSV is fast, it’s scalable, it’s very inexpensive, and gives us the security, trust, and verification we need,” Rice shared.
The pandemic’s restrictions called for a unique approach to solve the lethargic state of the sports economy. Canceled meets, online tournaments and zero face-to-face interaction all crippled the economy, especially the morale and involvement of sports fans. Thus, Zetly heeded the call with its Sport Metaverse.
And as Rice says, the usage of the BSV blockchain, which was instrumental for Omniscape’s, made all the difference. When these components come together, bridging physical sports and the metaverse for a heightened sports experience would be fully realized sooner than later.
