Focus Group Fundamentals

http://www.extension.iastate.edu/Publications/PM1969B.pdf

Author and Contributors: Grudens-Schuck, Nancy; Lundy-Allen, Beverlyn; Larson, Kathlene
Publisher: Iowa State University Extension (2004)
Review Level: Informal review
Primary Content Area: Evaluation
Content Type: Evaluation
Audience: Professionals, Educators & Program Staff
Resource Type: An extension or a land-grant developed resource
Keywords: focus groups, qualitative methods, qualitative data
Description: This document briefly describes some fundamental aspects of focus groups, and distinguishes them from other familiar research tools.
Media Type: PDF - Portable Document Format
Resource Listed: October 8, 2004
Resource Last Updated: March 1, 2010
Language: EN

Categories:

• Evaluation: Evaluation Tools and Instruments: Process Evaluation
• Evaluation: Designing a Program Evaluation: Evaluation Design and Methods